Had Enough? Vote Democratic!
AMERICANS have clearly had enough of the Bush administration's record: 7 in 10 say the nation is headed in the wrong direction. But with the 2006 Congressional elections fast approaching, Democrats must not get so irrationally exuberant that they lapse into old, bad habits.
In 1946, Karl Frost, an advertising executive, suggested a simple slogan to the Massachusetts Republican Committee: "Had Enough? Vote Republican!" Frost recognized that these simple words could unite his national party and blame its opponents, who controlled Congress, for causing or failing to solve the many problems facing the country, including meat shortages, economic difficulties and labor unrest. The strategy worked: in 1946, both houses of Congress flipped.
Sixty years later, Democrats would be smart to turn Karl Frost's slogan on Karl Rove's strategy.
"Had Enough? Vote Democratic!" is a slogan that spotlights the many mistakes in Iraq, the mismanagement of Hurricane Katrina and the mangling of fiscal responsibility with "bridges to nowhere."...
"Had Enough?" also pre-empts Democrats' worst habits. Too often we've made campaigns complicated and policy-heavy. We love to unveil 40-page position papers and wonky diagrams. "Had Enough?" clears a broad path through such minutiae. "Public sentiment is everything," Abraham Lincoln said 150 years ago. "With public sentiment, nothing can fail; without it nothing can succeed."
Karl Frost's simple words can serve as the cavalry charge to help win the coming electoral battles — something Democrats are in an incredibly strong position to do. But make no mistake: new ideas matter. Democrats will also need the artillery of a disciplined, focused set of core proposals to complement their criticism of Republican excesses.
As we head into the midterm elections, Democrats should finally understand, as Lincoln and Frost did before, that you must win the majority before you can make public policy.
Where do I get my t-shirt and bumper sticker?